Watching the Raindrops Fall With Hyperlapse

September 4th, 2014 | Posted by Dawn Bertuca in Fun | Photos | Social Media - (Comments Off on Watching the Raindrops Fall With Hyperlapse)

I’m nursing a nasty cold on a rainy day (and therefore not getting much done), so it seemed like a good time to check out the new Hyperlapse app, which lets you create stunning time-lapse videos with your phone. When I think of time-lapse photography, I think of watching natural processes unfold. So, I walked around my yard for awhile in search of something time-lapse-worthy. Hampered by rain and mosquitoes, I settled on this leaf. The raindrops are sped up to 12x their original speed. I think it’s pretty cool for a first attempt. I should have left the video running for just a second longer, though. My next try will inevitably be better. I already know what I’m going to attempt to capture next. Companies are already jumping on Hyperlapse as a unique way to share content. Here are five examples of how marketers are using it. Have you tried Hyperlapse yet? Where do you think it’s best applied? As always, I’d love to hear from you!

You can follow me on Instagram at www.instagram.com/dawnann12. My theme is “finding beautiful in the everyday.” Hope you enjoy it!

Happy Spring!

April 11th, 2014 | Posted by Dawn Bertuca in Garden | Photos | Social Media - (Comments Off on Happy Spring!)

It’s finally warm enough to venture outside here in Chicago! Trying to find something photo-worthy in the newly thawed yard is a challenge. This chair was made by a lumberjack in northern Wisconsin. When it started to disintegrate, I put it out in the garden. I tried to cover it with moss milkshake, thinking a moss-covered seat would be cute, but it didn’t take. The neighboring tree is more friendly to moss, it seems.

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Scenes From #Chiberia

February 10th, 2014 | Posted by Dawn Bertuca in Fun | Photos | Social Media - (Comments Off on Scenes From #Chiberia)

Just testing out the embed functionality of Instagram with these photos from a banner winter in Chicago. Follow me on Instagram here.

Pinterest for Personal and Social Good

February 19th, 2013 | Posted by Dawn Bertuca in Good Ideas | Living On Purpose | Social Media - (Comments Off on Pinterest for Personal and Social Good)

Beautiful use of Pinterest for social good: www.pinterest.com/personalink

One of the things I love about social media site Pinterest is that it’s so positive. This deceptively simple platform is based on a “virtual pin board” concept. Users post beautiful images, useful ideas and inspirational messages to “boards”, collecting the things they love in a virtual space; then, other pinners can repin, comment or share. Snark is minimal. Most people I know use Pinterest to find recipes, decorating ideas, fashion tips, or craft instructions, or to browse and collect funny/inspirational sayings, but the potential for even greater uses is huge. I’m really excited about how some pioneers are using Pinterest for social good. Below are some tips and examples on how to “pin” for your own personal or group success.  

Powerful, Simple, Collaborative

Even though Pinterest has been criticized for being the domain of suburban housewives,  inspiring “craft envy”, and  encouraging over-the-top domestic exploits, it’s also being used for more meaningful pursuits.  And why not? It’s an easy-to-use, powerful tool that enables users to quickly collect images and their related click-through links. Here are some creative ways to take Pinterest’s super-effective functionality and put it to work for your favorite personal project or good cause:

Personal Vision Boards can be set to private or “secret.”

1. Create a personal vision board. Pinterest was intended to be a “virtual pin board.” With the recent introduction of  “secret” (or private) pin boards, you can create more personal pin boards that don’t necessarily have to be shared. Why not use this functionality to create a digital “vision board” that gathers images of your goals, ideals, and visions for the future? (more…)