I’m nursing a nasty cold on a rainy day (and therefore not getting much done), so it seemed like a good time to check out the new Hyperlapse app, which lets you create stunning time-lapse videos with your phone. When I think of time-lapse photography, I think of watching natural processes unfold. So, I walked around my yard for awhile in search of something time-lapse-worthy. Hampered by rain and mosquitoes, I settled on this leaf. The raindrops are sped up to 12x their original speed. I think it’s pretty cool for a first attempt. I should have left the video running for just a second longer, though. My next try will inevitably be better. I already know what I’m going to attempt to capture next. Companies are already jumping on Hyperlapse as a unique way to share content. Here are five examples of how marketers are using it. Have you tried Hyperlapse yet? Where do you think it’s best applied? As always, I’d love to hear from you!
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